|Conversion Rate increased from 9% to 14%
Initially increasing the regional average from 9% to 14%, the rate eventually settled at 12%
This increase in conversion equated to an increase of £200,000 per store per annum.
The management community actively supported the programme in stores working to keep it alive through role modelling the behaviours and coaching the staff.
“Our conversion rate has risen 5% points from 9% to 14% in Manchester Trafford Centre. We are looking forward to cascading it to all our shops.”
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